LBS

The Impact and Opportunity of GeoSocial on Real Estate

January 11, 2011
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What impact are location based social networks going to have on the real estate business? As a  home buyer, seller, or Realtor what should you understand about this location information around you? Is there an opportunity here? Listen as Jessica Hickok, @sugarcube, and I discuss the intersection of GeoSocial and Real Estate. Don’t miss the [...]

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A Call to Contribute

December 11, 2010
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The influence of peer recommendations is difficult to quantify or to overstate. The growth of review sites as well as the impact of social media marketing can be directly linked to the priority we place on the opinions of people in our online communities. People-powered endorsement engines have become so ever-present that we can take [...]

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Dear TechCrunch, let’s stop pretending you understand GeoSocial’s potential

November 13, 2010
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I undoubtedly missed the memo but it’s now hip to be a naysayer concerning the future of location based social networks (LBS / GeoSocial). Earlier this month the Pew Research Center reported that only 4% of adults are using a service to share their location with friends and many have used this report as a [...]

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Privacy as a Feature

June 4, 2010
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What is the number one stumbling block to location based social network adoption? Privacy. To better judge how people use networks like Foursquare and Gowalla I did an informal survey. 63% of users only share their location with close friends, while 37% have a much more open approach. There are varying shades of gray in [...]

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Notes & Links from Incslinger’s LBS Roadshow

April 27, 2010
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Yesterday I had the pleasure to attend the Social Web Summit, Roadshow edition and hear Simon Salt @incslinger do a seminar on location based social networks (LBSN). I must admit I’m a born skeptic and often find similar seminars, webcasts, and teleconferences to be little more than introductions to technology which I’m already familiar with. [...]

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Foursquare vs Gowalla – the battle for your business

April 22, 2010
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The competition for your business in the Location based social network arena is heating up. The two major contenders, Gowalla and Foursquare, are gearing up for a high stakes battle, and the winner will be you. Here’s my audio post on the current state and the future of the GeoSocial giants and what it means [...]

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Discovering Value in GeoSocial

April 22, 2010
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Every new social platform must prove it’s value to users. It took Twitter the better part of 2 years to conquer the “Why do I care what you had for breakfast” perception and now location based social networks (or GeoSocial) like Gowalla and Foursquare face similar refrains. What’s the point? It’s ridiculous I just don’t [...]

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Getting your business hip by going (four)square

April 12, 2010
foursquare for business

[This was originally posted at lr4sqday.com but I liked it enough that I wanted to share it here.] With all the noise we’ve been making about Foursquare Day (Fri Apr 16) your organization might be considering this strange new world of location based social networking for the first time. Sure it’s nifty, new and fun… [...]

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