January 16, 2011

A jumble of what I found useful and interesting of late… If you only read one post about social marketing this week make it this one, “The Significance Manifesto”, by @umairh Educate, elevate, and enlighten. I’m bored that most boardrooms see me as a "consumer," not a person. Business as usual shouts relentlessly at me [...]
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January 4, 2011

I’m probably the only Razorback fan in the nation that’s looking at the online conversation surrounding the Sugar Bowl through the lens of social strategy but it’s a live example of what NOT to do. To give some context, College Football stirs a religious fervor in this part of the country and every Saturday come [...]
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