Business

2 New Features of Facebook Pages You Should Take Advantage of Immediately

February 10, 2011
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Facebook has released a major upgrade to Facebook Pages and there are a couple ew features that you should take advantage of right away. Use Facebook as “page” The importance of this feature is not to be underestimated because it finally allows you to use Facebook as your business or brand. Once you upgrade your [...]

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Adopting close to the curve–NPR joins Instagram

January 3, 2011
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Many organizations are just discovering Twitter and Facebook but there are always a few brands that are quick to adopt social services a bit closer to the cutting edge. This isn’t a call for your business to adopt the “shiny new object” strategy but it is a great example of how to leverage an emerging [...]

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Balancing Personal & Professional tweets

October 5, 2010
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I get this question often, How do you balance personal and professional Tweets, or at some point does your personal Twitter become all about your company/industry as you are somewhat the online face of that brand? –from Janet in answers.oneforty.com There isn’t a one-size fits all answer but I’ll guide you in the direction. Twitter [...]

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Digital Business Cards

June 24, 2010
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I don’t want your business card. Sorry but I’m not interested in a piece of paper that I have to keep track of until I can enter  your contact details into my address book. I live in a digital world and the highest compliment I can give you is jotting your info into my Evernote [...]

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Foursquare vs Gowalla – the battle for your business

April 22, 2010
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The competition for your business in the Location based social network arena is heating up. The two major contenders, Gowalla and Foursquare, are gearing up for a high stakes battle, and the winner will be you. Here’s my audio post on the current state and the future of the GeoSocial giants and what it means [...]

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Getting your business hip by going (four)square

April 12, 2010
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[This was originally posted at lr4sqday.com but I liked it enough that I wanted to share it here.] With all the noise we’ve been making about Foursquare Day (Fri Apr 16) your organization might be considering this strange new world of location based social networking for the first time. Sure it’s nifty, new and fun… [...]

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Notes from Social Media Next Level

March 17, 2010
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Peter Shankman and Chris Brogan held a conference call today that focused on helping businesses and organizations take the “Next steps in Social Media”. It was a solid call with actionable advice. A rare commodity in social media. It was the first time I’d ever heard Shankman speak and I love his passion and intensity. [...]

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Adios I.T., the cloud is here

January 14, 2010
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Yesterday Network World published a ground breaking prediction by Gartner, “20% of businesses will get rid of all I.T. assets as they move to cloud” Outlandish statements make for good headlines but as a prediction it’s woefully ignorant and incomplete. I assume the truth doesn’t translate into pageviews. The truth is that I.T. infrastructure is [...]

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