Peter Shankman and Chris Brogan held a conference call today that focused on helping businesses and organizations take the “Next steps in Social Media”.
It was a solid call with actionable advice. A rare commodity in social media. It was the first time I’d ever heard Shankman speak and I love his passion and intensity.
A couple of friends asked that I share my notes and since I’m a giver I decided to share them with all of you. My notes need a bit of refining but I’ll have to wait for the archive mp3 to flesh them out further.
Surrounded by Smart Folks
I have to give a major kudos to my good friend Amy Bradley-Hole.
Peter Shankman shared her work with @CapitalHotel & @CapitalBarGrill as a case study of how businesses can use Foursquare and Twitter to broaden their customer base and encourage engagement.
Amy is simply brilliant and awesome. Follow her and keep and eye out for some upcoming blogging and branding seminars from her. Guess where we met? Yep, a tweetup almost a year ago and now I’m honored to call her a friend.
Notes & Links
On to my notes. You can view the published Google Doc (which will be updated), download the PDF, or view the embed below.
Links referenced in the call (Check my Diigo #Broman tag for updates)
